- Auteur : Chris Van Uffelen
- Paru le : 06/2013
- Éditeur : Braun
- Collection(s) : BRAUN
- Nombre de pages : 240
- Format : 29,3 x 22 x 2,6 cm
- Poids : 1474 g
- Référence : 9783037681398
Sur commande, habituellement expédié sous 4 à 7 jours ouvrés
Sur commande, habituellement expédié sous 4 à 7 jours ouvrés
Product packaging consists of much more than a functional container made of glass, cardboard, or plastic that encloses and protects the content - it is the product's face, its first contact to the consumer.
Successful packaging design must therefore present a combination of shape color and composition that catches attention, represents the contents, and seduce the customer. An integral part of the product image, it becomes itself an identifying characteristic of a brand. This book presents todays most attractive and innovative packaging solutions for solid and liquid products, as well as milestones, such as the sculptured Coca-Cola bottle, which have achieved cult status as design icons.