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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in the future. In his book, the author explains that this can be achieved by following the six key principles and presents each of them in turn, explaining why they are important and how to implement them. This summary demonstrates the measures that you can take to boost your status, morale and profits.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Loyalty Rules!" and find out how you can take your fate into your own hands and follow the key principles to success.