Designing brands

  • Auteur : Gestalten
  • Paru le : 26/10/2023
  • Éditeur : Die Gestalten Editions
  • Nombre de pages : 240
  • Format : 26,5 x 21,5 x 3,2 cm
  • Poids : 1428 g
  • Référence : 9783967041224
40.00

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Résumé

Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.